Local de trab:
Inbound Marketing Analyst (Remote)
We are a platform that empowers companies to create unique communication experiences for their customers. If you've ever changed an invoice payment date through a chatbot or interacted with a support channel on social media, we're behind the solution.
In 2021, we were the first SaaS company in Latin America to go public on Nasdaq. We are operating in several countries in Latin America, with more than eleven thousand customers. We are GPTW and more than one thousand Humanz around the world.
ZENVIA is growing fast, and we are always looking for professionals to bring new perspectives. Enthusiastic people who want to be part of this great digital transformation. We are 100% remote – with home office assistance! Our way of being values and respects the individuality of each one, with autonomy to work and develop.
ZENVIA. By Humanz for Humans.
About the Inbound Marketing Analyst position:
We are looking for someone creative and nonconformist to be the owner of the LATAM Inbound Marketing strategy. This person will contribute with a strategic vision of content, distributing them according to their stage in the funnel. He or she will work closely with the performance team and digital channels to leverage SEO and SEM indicators. And you will find an environment that promotes a culture of testing and hypotheses, so we need a lot of analytical vision to understand how to leverage our business using the inputs brought from the data.
Your challenges to make a difference in this team:
Content writing with SEO best practices.
Nurturing for customer journey and content rules.
Analyze indicators and implement improvements in Inbound Marketing automation
Monitoring of blog behavior metrics and keywords performance
Internal link building to the blog's anchor texts
Rich content strategy for awareness and conversion
Implementation of rich content in the Pardot system and publication of the rich content in the blog
Development and application of co-marketing strategies
Development and support of webinar rich content
Metrics tracking and reporting
Humanz profile we are looking for:
Previous experience with Inbound Marketing
Basics of SEO
Knowledge in planning keywords for a blog
Experience with marketing automation tools
Experience in monitoring indicators
It's a plus, but not mandatory:
Bachelor's degree in advertising, marketing, journalism or related areas
What makes us a Great Place to Work?
Flexibility in working hours
Remote work with monthly home office support (permanent)
Coffee for co-workings throughout Brazil
Language and talent development and management programs so you can activate your full potential and design your career at ZENVIA
Partnership with Gympass and Yoga class live online!
Full package of benefits: food and meal tickets, health and dental plan, life insurance
Participation in results, because you helped to build them
Discounts at various educational institutions
Direct connection with colleagues from other countries (all virtual, but it feels like we´re sitting next to each other)
Informal work environment, where colleagues share knowledge, collaborate and learn together
Transparency, open dialogue and security for everyone to be whoever they want are essential for us
Come be a HUMANZ
For us, people are unique. A Humanz understands, respects and learns from differences and individualities, sets clear goals, enjoys the journey and delivers results as a single team. We make mistakes, make things right and learn together.
We want professionals who challenge the status quo, get rid of excuses and make things happen, because we give space for people to unlock their true potential to achieve their best performance.
At ZENVIA, everyone is respected, regardless of race, religion, gender and gender identity, sexual orientation, nationality, disability or age. We operate with autonomy and freedom with responsibility. 😊
Within the ZENVIA World you will be able to develop and apply your main skills while maintaining your authenticity. All this with a lot of humor, lightness, empathy and, above all, respect for others.